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WooCommerce 正式收購 MailPoet 電郵行銷工具

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如何看待 WooCommerce 收購 MailPoet?

MailPoet 算是電郵名單收集和網上行銷的後起之秀,但有於這領域競爭激列,例如像免費額度提供 2,000 個名單的 MailChimp,對於自動化行銷(Automation)這領域,又有 ActiveCampaign 這類強大工具。
MailPoet 的定位比較浮動,但 WooCommerce 大廠願意收購,必定有很多過人之處,各位社團成員或使用者,有什麼看法呢?

下方列出兩邊的新聞稿
原文 +(Google 繁體中文,以英文作準)


WooCommerce 新聞稿
Better Email Marketing: WooCommerce Welcomes MailPoet
We’re excited to announce that MailPoet is joining the WooCommerce family to help deliver a powerful, fully-integrated email marketing experience for all stores.
“MailPoet aims to be the single answer to all email problems — right inside the WordPress dashboard — from transactional emails to newsletters, abandoned cart emails, and more,” says MailPoet founder Kim Gjerstad. “We’re thrilled to join WooCommerce today to pursue this vision into the future.”
What is MailPoet?
A popular email marketing plugin for WordPress (used by over 300,000 sites), MailPoet enables merchants to grow their audience and inspire loyalty by delivering valuable content to customers at every stage of the buying journey.
Features such as a built-in email customizer, time-saving automation, analytics, and the ability to follow up on abandoned carts or make recommendations based on order history make it a real marketing MVP for busy store owners.
A natural fit
The WooCommerce and MailPoet teams share the same goal — to help all of our customers find success online. And while the initial focus of our work together is on WooCommerce users, we aim to evolve our collaboration in a way that can benefit the entire WordPress community.
If you’re an existing MailPoet customer, there won’t be any immediate changes. You’ll still be able to continue to use it the way you always have and benefit from new improvements as the platform grows.
A continued focus on merchant success
Having MailPoet in our corner helps accelerate our roadmap toward a fully-integrated commerce experience. Over the past year, our focus on empowering WooCommerce store owners to grow their business has brought about some exciting developments:
We’ve made it simpler to track store performance thanks to WooCommerce Admin, a modern JavaScript-driven interface optimized for speed. Its customizability allows merchants to highlight, filter, and report on the metrics that matter most to them.
A host of Product Blocks give you the flexibility to display products on posts and pages, powerfully combining content with commerce. This includes a new block-based Cart and Checkout experience that puts even more control in the hands of merchants.
A new, centralized Marketing Hub from which store owners will be able to launch, manage, and measure their marketing activities. Think coupon management, automations, campaigns, customer segmentation, marketing-focused analytics, and reporting – we’re just getting started!
Here’s to the future of email marketing
We couldn’t be happier to have the MailPoet team on board, and we can’t wait to get started. The future of email marketing for WooCommerce stores is bright – we hope you’ll join us as the adventure continues.
Have questions? Check out the MailPoet FAQ page.
Ready to boost your marketing efforts and make email happen with MailPoet? Visit mailpoet.com to get started.
我們很高興地宣布MailPoet加入WooCommerce大家庭,以幫助為所有商店提供強大的,完全集成的電子郵件營銷體驗。
MailPoet的創始人Kim Gjerstad說:“ MailPoet旨在成為所有電子郵件問題的唯一答案-在WordPress儀表板內部-從事務性電子郵件到新聞通訊,廢棄的購物車電子郵件等等。” “我們很高興今天加入WooCommerce,將這一願景推向未來。”
什麼是MailPoet?
MailPoet是適用於WordPress的流行電子郵件營銷插件(有300,000多個網站使用),通過在購買過程的每個階段為客戶提供有價值的內容,商家可以擴大受眾範圍並激發忠誠度。
內置的電子郵件定製程序,省時的自動化,分析功能以及對遺棄的購物車進行跟進或根據訂單歷史記錄提出建議的功能,使其成為繁忙商店所有者的真正營銷MVP。
天生的合身
WooCommerce和MailPoet團隊有著相同的目標-幫助我們的所有客戶在線獲得成功。並且,儘管我們最初的合作重點是WooCommerce用戶,但我們的目標是以使整個WordPress社區受益的方式發展我們的協作。
如果您是MailPoet的現有客戶,則不會有任何立即更改。您仍然可以繼續使用它,並隨著平台的發展從新的改進中受益。
持續關注商戶成功
將MailPoet放在我們的角落有助於加快我們向全面集成的商務體驗的路線圖。在過去的一年中,我們致力於授權WooCommerce商店所有者發展業務,從而帶來了一些令人振奮的發展:
借助WooCommerce Admin,我們可以簡化商店的跟踪效果,WooCommerce Admin是為速度而優化的現代JavaScript驅動界面。它的可定制性使商家可以突出顯示,過濾並報告對他們最重要的指標。
大量的產品塊使您可以靈活地在帖子和頁面上顯示產品,從而將內容與商業緊密地結合在一起。這包括基於塊的新購物車和結帳體驗,從而使商家獲得更多控制權。
一個新的集中式營銷中心,商店所有者可以從中啟動,管理和評估其營銷活動。考慮優惠券管理,自動化,廣告系列,客戶細分,針對市場的分析和報告-我們才剛剛起步!
這是電子郵件營銷的未來
我們很高興擁有MailPoet團隊,我們迫不及待想要開始。 WooCommerce商店的電子郵件營銷的未來是光明的-我們希望您能隨著冒險的繼續加入我們。
有問題嗎?查看MailPoet常見問題頁面。
準備加強您的營銷工作並使MailPoet產生電子郵件嗎?訪問mailpoet.com開始使用。


MailPoet 新聞稿
Nine years ago, 4 guys set out to prove that sending newsletters from inside WordPress could be a delightful experience. Since then, hundreds of thousands of sites have used MailPoet to get their message across to their audience. It’s been a thrilling ride for our truly talented team of 11 to have such an impact for businesses, organizations, and bloggers.
A new chapter with WooCommerce
A year ago at WordCamp US, I exchanged words with Paul Maiorana, CEO of WooCommerce, on partnership ideas. As our conversation progressed in the following months, we came to realize that we shared a common vision for stores; with store owners being able to access email right in their dashboard.
Fast forward to today: the MailPoet team is joining WooCommerce – one of the fastest-growing businesses at Automattic! I couldn’t be more delighted with this outcome for our users, the MailPoet team, and MailPoet itself.
The WooCommerce team has a clear vision, a talented team, and the means to achieve great things.
What happens with MailPoet now?
WooCommerce stores can look forward to improved features to reach their customers in the near future. This is a natural continuation of WooCommerce functionality we added to MailPoet 3 years ago. Nearly a quarter of our users run WooCommerce stores already.
For regular WordPress website owners, rest assured, MailPoet will remain available on the plugin repository.
We’ve prepared a Q&A for our users. You should also read the new Terms of Service, and Privacy Policy, which will govern your use of MailPoet starting today.
Thank you!
We didn’t get here alone. I’d like to personally thank our many free users, our devoted customers, our past colleagues, our current team that is one-of-a-kind, and the numerous people who helped shape what is MailPoet today.
We’re looking forward to the next chapter.

九年前,有4個人開始證明從WordPress內部發送新聞通訊會是一種令人愉快的體驗。從那時起,成千上萬的站點使用MailPoet將消息傳遞給受眾。我們真正的才華橫溢的11人團隊對企業,組織和博客作者產生如此巨大的影響,這真是令人激動的旅程。
WooCommerce的新篇章
一年前,我在美國WordCamp上與WooCommerce首席執行官Paul Maiorana交換了關於合作夥伴關係的想法。在接下來的幾個月中,隨著對話的進行,我們逐漸意識到我們對商店有著共同的願景。商店所有者可以直接在其信息中心訪問電子郵件。
時至今日:MailPoet團隊將加入WooCommerce,這是Automattic增長最快的業務之一!對於我們的用戶,MailPoet團隊和MailPoet本身,我對這個結果感到非常滿意。
WooCommerce團隊擁有清晰的視野,才華橫溢的團隊以及取得成就的手段。
MailPoet現在會發生什麼?
WooCommerce商店可以期待改進的功能,以在不久的將來吸引他們的客戶。這是3年前我們添加到MailPoet的WooCommerce功能的自然延續。我們近四分之一的用戶已經在運營WooCommerce商店。
對於常規的WordPress網站所有者,請放心,MailPoet將在插件存儲庫中仍然可用。
我們已經為用戶準備了一個問答環節。您還應該閱讀新的《服務條款》和《隱私權政策》,它們將從今天開始將指導您對MailPoet的使用。
謝謝!
我們不是一個人來這裡。我要親自感謝我們眾多的免費用戶,忠實的客戶,我們的過去的同事,我們目前獨一無二的團隊以及幫助塑造MailPoet的眾多人。
我們期待下一章。


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